How 3 Brothers Built an Inc. 5000 Agency — Josh Webber, Big Red Jelly

How do you grow a marketing agency past the feast-or-famine stage — and keep it growing for almost a decade? Josh Webber has an unusual answer: do it with your brothers. He co-founded Big Red Jelly in 2017 after selling his first company, and has since built it into an Inc. 5000 agency with 33 in-house employees. In Episode 1 of the NoRobots Podcast, Vlad — co-founder of NoRobots and Digital Octane — sits down with Josh to unpack the decisions behind that growth: pricing, hiring, AI, and the clients he now turns away. Watch the full conversation above, or read the highlights below.

Working with family: swim lanes and “professional mode”

Running an agency with two brothers sounds like a recipe for conflict, and Josh doesn’t sugarcoat it: “there’s probably more cons than pros.” What fixed the early bumps was treating the company like a company — clear areas of responsibility, or “swim lanes,” with real job titles, descriptions, and KPIs for each co-founder.

Debates still happen. The rule that keeps them productive: “when we come to work, it’s professional mode, nothing’s personal.” One brother even left for a few years to do business development elsewhere — and rejoined six months ago, reuniting all three.

Cutting the fluff and working from the client’s P&L

Josh started Big Red Jelly partly out of frustration with big-agency inefficiency — vague line items like “strategy” and “creative” that clients pay for without seeing a practical benefit. His fix is to reverse-engineer every engagement from the client’s P&L: even a rebrand has to connect to conversion rates, the sales cycle, and revenue.

He’s candid that world-class freelancers are often the cheaper, more efficient option, which means an agency has to justify itself with outcomes: “everything that we do has got to impact the top and bottom line.” As performance marketing normalized paying for results rather than deliverables, that bar only got higher.

AI, GEO, and the rising value of human connection

Big Red Jelly now works with GEO (Generative Engine Optimization) — visibility in ChatGPT and Claude — alongside classic SEO. Josh’s framing, borrowed from Good to Great: technology is an accelerant. “It’s rocket fuel as opposed to gasoline” — AI amplifies whatever strategy, processes, and people you already have, good or bad.

Prospects increasingly show up with AI-built websites that get roughly “eighty percent of the way there.” The agency’s job is the last stretch: industry expertise, the right inputs, and turning a generic build into something that actually converts. In Josh’s view, the more AI does, the more clients crave a human who understands their business and simplifies a complicated landscape.

Agency pricing: bronze, silver, gold — then the shift to retainers

When COVID hit, about a third of Big Red Jelly’s recurring clients paused within a week. The team responded by niching down to one-time brand and build projects, priced in bronze/silver/gold tiers — guardrails for the sales team, with a deposit (ideally full payment) up front. Positioned correctly, more clients accept upfront payment than most founders expect.

Recently the agency pivoted again, leading with its ongoing “grow” service: two months up front, then a monthly retainer on a six- or twelve-month contract. “Recurring revenue is just such a nice thing” — easier to plan, staff, and schedule around.

Client red flags: earning the right to say no

As you grow, “you start to earn the right to say no more.” Josh’s number-one red flag: clients who hire experts and then dictate every move. His analogy — you don’t stand over a plumber’s shoulder telling him which screw to use. Holding that line, ironically, often closes more deals by establishing expert status.

Red flag number two: payment terms. Net-60 requests, no deposit, or “pay when it’s delivered” are dealbreakers now, even though they were tempting to accept in the early hustle years. For more on picking the right clients in the first place, see the client acquisition strategies agencies swear by.

Hiring when one role gets 800 applications

Both Vlad and Josh have watched job postings balloon from ~50 applicants to 700–800, with the same three or four genuinely suitable candidates. Josh’s filters: a walkthrough video inside the job description that answers all the usual first-call questions, then a simple ask — email your resume, portfolio, and a short video on why you’re a fit. Half never reply, filtering themselves out.

Big Red Jelly is also relaunching its paid internship program: three months is enough to see the intangibles — hard-working, smart, curious — and it doubles as a recruiting pipeline from Utah Valley’s talent pool.

Utah’s Silicon Slopes: edge or constraint?

Being in Utah rather than New York or LA is, on balance, an advantage: East and West Coast companies hire Big Red Jelly because it’s more affordable yet still US-based, and Silicon Slopes supplies talent and an entrepreneurial ecosystem. The trade-off is proximity to deal flow — Josh admits a year in NYC or LA would mean closing “deals like crazy.” His investor-style workaround: watch the next up-and-coming hubs, like Nashville, Charlotte, and Tampa Bay.

Advice for new founders

Starting over today, Josh would niche down faster, build strategic partnerships early, and spend his time on exactly two things: sales and marketing, and recruiting A-players. On the operational side of that, see when agencies should stop, restart, or hold the line and what running a digital agency actually teaches you.

For individuals entering the field, his bar is simple: technical skills get you the job, but “soft skills will get you promoted.” And the Big Red Jelly tagline that applies to any career: “be the best at everything that requires zero talent” — punctual, proactive, communicative, curious. Do that consistently, and you outpace most of your peers.

Find Josh at bigredjelly.com or on LinkedIn, and watch the full episode on YouTube.

What Running a Digital Agency Actually Teaches You: Tory Gray of Gray Dot Co

Most agency advice sounds the same: niche down, processize early, charge what you’re worth. Tory Gray, Founder and CEO of Gray Dot Co, has spent over 13 years running a digital agency after starting out in-house at startups – and she built her own woman-owned, value-driven consultancy by questioning most of that advice. Her answers to our questions are the kind you don’t usually get from someone still trying to impress you.

What’s a failure that significantly changed how you run your agency?

One of my most cringe-worthy early moments was presenting an SEO growth strategy to an exec team for the first time as an in-house marketing manager. It was nerve-wracking on its own, but what made it worse was that what I was presenting was, honestly, more a list of tactics than a real strategy. Several to-dos, and many reasons why, but nothing connecting the dots in between.

I didn’t yet understand the gap I created. While the to do list was, in fact, well-informed by my knowledge and understanding, I didn’t understand that the exec team didn’t have that context and trust and experience already. They can’t leap from point A to point B without that insight, and therefore I set them up for failure. Or, more accurately, my own, as they opted not to move forward with the plan.

That experience was uncomfortable but formative. It pushed me to get much better at telling the story – not just what we recommend, but why it matters and how it all fits together.

What’s the most difficult conversation you’ve had with a client?

The hardest conversations are usually the ones where I have to tell a client that the SEO work we’re doing isn’t going to move the needle – not because the work is bad, but because it hasn’t been implemented.

I’ve said this a lot: SEO isn’t magic; if you don’t deploy the work, nothing will change. Considering the SEO growth curve, time is of the essence. Waiting a month for perfection really just means you’ve lost a month of trajectory.

Getting there sometimes means a very direct conversation with leadership about where the bottleneck actually is. No one likes to be the blocker!

But I’d rather have that conversation than collect a paycheck that offers no ROI for the client. That sets everyone up for long-term failure and disappointment.

What’s a belief you had early on that you no longer agree with?

I used to think value-based pricing was the gold standard: the thing you graduated to once you’d “made it” as an agency. I don’t believe that anymore. In practice, it often just means charging larger clients more without any real connection to the additional value you’re actually delivering. That felt wrong to me.

I’d rather have pricing that’s honest and tied to the actual work. Similarly, I ignored a lot of standard agency-building advice, for example the “processize everything early” crowd, the “only hire junior staff to keep costs down” camp. Here, I believe my instinct was right. Dogma dressed up as best practice is still dogma.

You have to question what advice actually fits your agency, your values, and your model, rather than adopting it because it’s what everyone says you should do.

What’s a mistake that new agencies tend to repeat?

I have several for this one!

Doing great work and assuming it’ll speak for itself. You can do excellent SEO and still lose a client because they don’t understand what changed or why it matters to their business. That connection – between the work and the outcome – doesn’t make itself. You have to build it deliberately, every time.

Niching down, especially too early. Common advice suggests that picking a niche is profitable. I won’t argue that it won’t, as I’ve seen it work incredibly well. But that reward comes with significant risk, too, and no one seems to talk about that. What happened to the SEO agencies targeting tourism and hospitality, or arts & entertainment, when covid hit? What was once targeted and profitable suddenly became a huge liability.

Not building in room for error. Entrepreneurship isn’t: “try something, fail, and stop”. It’s more like “try something, fail, try again, fail, try something else, and… maybe something will work out?” If you assume you will fail – in large and small ways – and you plan for ways & time to handle that failure, you increase your chance of success. For example: you will underquote a project, and then have to deal with the consequences. You will also over-quote a project, and miss out on that business. It’s inevitable. If you don’t plan to learn from these errors, you won’t survive them.

Looking back, what would you tell your agency at year one?

Honestly? I didn’t set out to build an agency. I fell into it. After years in-house at startups, I was freelancing and looking for what came next, and 1.5 years in I realized I was already doing it. So year one me was winging it more than I’d like to admit.

What I’d say now: be more intentional about who you work with, earlier. That goes for clients and for collaborators. These relationships matter more than almost any tactical decision you’ll make.

Related: doing good work for good people isn’t just a nice sentiment. It’s a strategy, and smart business. It’s how you get referrals, how you retain clients, and how you build a team you actually want to work with.

Final Thoughts

Tory didn’t set out to build an agency and doesn’t run one by the book – and that’s precisely what makes her perspective worth reading. Whether it’s scrapping value-based pricing, having the hard conversation about unimplemented work, or planning for failure as a matter of course, the throughline is the same: question the defaults, stay honest, and build something you can actually stand behind.

Explore More Agencies

If you’re an agency, designer, or startup looking to boost your visibility, you can join Norobots and become part of our curated network of trusted businesses. If you’re a brand or client searching for the right partner, our platform helps you discover agencies, designers, and startups you can rely on. Browse the listings and find the right fit for your next project!

The Client Acquisition Strategies Agencies Swear By (And What They’ve Abandoned)

Client acquisition is one of the most talked-about – and often misunderstood – aspects of running a creative business. While there’s no shortage of advice online, the reality is that the most effective client acquisition strategies tend to be highly personal, shaped by experience, relationships, and lessons learned the hard way.

We’ve gathered insights from three creative agency leaders who share what’s working, what hasn’t, and how they think about attracting the right kind of work.

High-Performing Channels and Where Quality Comes From

Not all acquisition channels are created equal. Some bring volume, others bring alignment – and the difference matters.

What are your top two client acquisition channels right now, and which one brings the highest-quality projects?

Courtney Todd, fractional CMO, creative director and founder of Umlaut Agency:

Referrals and past clients, hands down. Most of the work coming in is through people I’ve already worked with or people they’ve introduced me to. Those projects are almost always the best fit. There’s already trust, they understand the value of strategic work, and we can skip the back-and-forth and get straight into solving real problems. I also often have people who find me through LinkedIn or my website.

Josh Denberg, creative director and founder of Division of Labor:

We are pretty well known within the Series B startup community due to our past projects, so word of mouth continues to be our strongest client acquisition channel. The founder community in San Francisco is quite tight-knit and we really value when happy clients pass our name along. In addition, SEO/GEO – particularly with third-party references – play a major role. Many clients often find us by searching online or asking tools like ChatGPT or Claude for top ad agencies for Series B startups and B2B tech companies. Because of that, we make an effort to stay current, even as things evolve quickly in that space.

Vincent Romeo, creative director and owner of Romeo + Co:

My current acquisition channels include reaching out to my existing contact list, sending email blasts, referrals, and social media. Out of all of these, referrals tend to bring in the highest-quality projects, as they come with a level of trust and familiarity that makes the working relationship much smoother from the start.

What Client Acquisition Strategies Didn’t Work – and Why It Matters

Failure is an underrated teacher in client acquisition. Often, what doesn’t work tells you more about your business than what does.

What have you tried for client acquisition that didn’t work, and what did you learn from it?

Courtney: Cold email never really clicked for me. I know it works for some people, but it’s never felt aligned with how I build relationships or how my clients make decisions. The work I do usually starts with trust and context, and cold outreach just doesn’t create that in a meaningful way

Josh: We tried direct cold calling, and it ended up being a big failure for us. We hired someone dedicated to it and were doing 10 or more intro calls a month with potential clients for almost a year, but it ultimately led to nothing. It was a valuable lesson in understanding that not every traditional outreach method fits every business, and that our efforts are better spent on channels that align more naturally with how our clients prefer to engage.

Vincent: I once tried to reposition my approach by introducing a completely new system, but it failed pretty badly. It was a useful learning experience, though – it showed me that not every change or new strategy will resonate, and that it’s important to test ideas carefully and stay grounded in what already works.

The Clients Worth Saying No To

Client acquisition isn’t just about getting more work – it’s about getting the right work. Knowing what to avoid is just as important as knowing what to pursue.

What type of projects or clients do you actively avoid today?

Courtney: I tend to avoid companies that don’t align with my values, as that usually creates friction over time. I’m also cautious with clients who want pure execution without taking a step back to think strategically, because that often leads to short-term fixes rather than meaningful results. Similarly, teams where everything is reactive and no one truly owns decisions can be challenging to work with. I’ve learned the hard way that even strong work tends to fall apart in those kinds of environments, no matter how good the initial output is.

Josh: Our work in the Series B tech space is our bread and butter, so we rarely turn down projects in that area. That said, we do actively avoid working with clients who aren’t respectful or enjoyable to collaborate with. No matter the industry, we believe it’s important to work with people we genuinely respect – life’s too short to spend time on difficult or negative working relationships.

Vincent: I’ve had strong success in areas like retail packaging and sports branding, and I know where my strengths lie. Right now, I see a lot of opportunity in toys, games, and outdoor products, but accessing the right contacts in that space has been a challenge. Rather than avoiding specific types outright, I’m more focused on finding better entry points into the industries where I know there’s demand.

Time vs. Impact: What Wasn’t Worth It

Some efforts feel productive but don’t actually move the business forward. Recognizing these early can save months – or years – of wasted energy.

What marketing effort took the most time but produced the least real business impact?

Courtney: Probably organic social when it’s treated as the main ROI driver. It’s great for staying visible, building credibility, and keeping your brand top of mind, but on its own, it hasn’t consistently translated into high-quality leads. I’ve found it works much better as a supporting channel that reinforces other efforts, rather than being relied on as the primary growth engine.

Josh: Organized, formal pitches and RFPs are actually the least productive and the biggest waste of time. Tons of work and often even if we “win” the budgets are rarely worth it. That said, we still consider pitches selectively and are open to paid pitch opportunities, which feel much more balanced and worthwhile. At this point, we’ve moved away from unpaid pitches unless the opportunity is truly exceptional and aligns strongly with our goals.

Vincent: Promotional mailings and online advertising have taken a significant amount of time and effort, but haven’t delivered meaningful business results for me. While they can have some visibility benefits, they haven’t translated into the kind of high-quality leads or projects that justify the investment.

When Reputation Matters More Than Budget

Sometimes, the right project isn’t the highest-paying one. Strategic trade-offs can play a role in long-term growth – if approached carefully.

Have you ever taken a project for its reputational value despite a low budget?

Courtney: Yes, but it’s usually because I believe in the person or what they’re building. Some of those projects have turned into long-term relationships or opened doors I wouldn’t have expected. It’s never about exposure for the sake of it. There has to be real potential or alignment behind the decision.

Josh: Of course. We look at reputational value in terms of both the creative potential of the campaign and the growth trajectory of the brand. If a project has a smaller budget but offers strong creative opportunities, or if we see significant upside in the company’s future, we’re open to it. We tend to evaluate startups a bit like investors – considering the product, the team, and the long-term potential – so we’re sometimes willing to accept less in the short term if we believe the long-term payoff could be meaningful.

Vincent: Earlier in my career, I did take on projects primarily for their reputational value, even if the budget was low. At that stage, it made sense as a way to build a portfolio and credibility. More recently, though, I’ve moved away from that approach and focus more on projects that are both creatively and financially worthwhile.

Final Thoughts

If there’s one consistent thread across these perspectives, it’s this: the best client acquisition strategies are built on trust, alignment, and clarity – not just activity.

Referrals outperform cold outreach. Fit matters more than volume. And not every “growth tactic” is worth your time.

Instead of chasing every possible lead, the smarter approach is to double down on relationships, stay visible in the right places, be selective about who you work with, and continuously refine based on what actually leads to great work.

Because at the end of the day, the goal isn’t just more clients – it’s better ones.

Explore More Agencies

If you’re an agency, designer, or startup looking to boost your visibility, you can join Norobots and become part of our curated network of trusted businesses. If you’re a brand or client searching for the right partner, our platform helps you discover agencies, designers, and startups you can rely on. Browse the listings and find the right fit for your next project!

Graphic and Web Design Trends: What Agencies Are Experiencing in 2026

The graphic and web design space is entering a new phase – one defined less by rapid change alone and more by how agencies respond to it. As tools evolve and client expectations become more sophisticated, the challenge is no longer just keeping up, but making more intentional decisions about process, creativity, and value. This time we explore how the graphic and web design industry is shifting through the lens of two agencies: Big Orange Planet, a Denver-based digital agency specializing in web design and development, and Hanscom Park Studio, a creative graphic design shop focused on thoughtful branding solutions for growing businesses.

The Trends That Are Starting to Lose Their Impact

Not every trend delivers real value. Some gain traction quickly but fail to produce meaningful results in the long run.

What industry trend do you think is overhyped right now?

Ally Lennon, CEO at Big Orange Planet:

Inbound link acquisition from external sites for SEO feels somewhat overhyped at the moment, especially when it comes at the expense of internal linking. Many overlook how important it is to properly structure and reinforce links within their own site, which can have a significant impact on on-site performance and overall SEO effectiveness.

Quentin Lueninghoener, founder of Hanscom Park Studio:

There’s a trend toward low-budget, man-on-the-street-style interviews about products – like subscription cancelation services or online gambling platforms – that are so transparently scripted they do more harm than good. Audiences are becoming more aware of these tactics, and when authenticity is lacking, it tends to erode trust rather than build it.

A Shift in What Clients Expect from Agencies

Clients today are more involved and often more demanding than before. This is changing how agencies approach collaboration and delivery.

What shift in client expectations have you noticed recently?

Ally: Clients seem noticeably more informed when searching for agency partners. Many are doing their own research beforehand – often using AI tools – to evaluate potential fits, which means conversations start at a more advanced level and expectations are higher from the outset.

Quentin: Our client base is mostly small – and medium-sized businesses, and increasingly they want deliverables in Canva so their internal teams can build on what we’ve created. It adds a layer of accessibility and flexibility for them, but also requires us to think differently about how we structure files and systems. Navigating both the efficiencies and limitations of that approach is something we’re still working on.

How AI Is Shaping Graphic and Web Design Workflows

AI and automation are rapidly transforming how creative teams operate, from development processes to internal workflows.

How has AI or automation changed the way you work (if at all)?

Ally: AI has had a massive impact on how we work. Coding is now deeply intertwined with AI agents, which has significantly increased development speed and efficiency. It’s also opened up new possibilities in areas like SEO, allowing us to rethink and overhaul traditional tactics in a much more dynamic way.

Quentin: While we don’t directly use it in any of our deliverables, AI tools have helped with housekeeping efficiencies. For 15 years, I’ve hand-written notes from client meetings and drawn sketches in notebooks that I later digitize. Now, with tools like Google’s NotebookLM, those thousands of pages have been indexed and are easily searchable. It’s brought a lot more utility to those notebooks.

The Skills Design Creatives Need Today

As the industry evolves, so do the skills required to stay competitive. Technical ability alone is no longer enough.

What skill is becoming more important for agencies right now?

Ally: Adaptability, especially when it comes to AI, is becoming critical. As tools become more powerful, the barrier to entry lowers, and we expect the number of agencies to decrease over time. It’s very much becoming a case of survival of the fittest, where only those who evolve quickly will remain competitive.

Quentin: Copywriting and copyediting are becoming more important than ever. Being able to write clear, engaging, and concise stories will set agencies apart from the growing volume of low-quality, AI-generated content. Strong editorial judgment and a distinct voice are becoming real differentiators.

What the Next Few Years Will Demand from Agencies

Going forward, agencies are facing a new set of challenges that go beyond day-to-day execution. As competition intensifies, long-term success will depend on how well teams adapt their processes, positioning, and creative approach.

What do you think agencies will need to adapt to in the next 2–3 years?

Ally: In the coming years, agencies will need to become leaner and more efficient to stay ahead. Streamlining processes, embracing automation, and focusing on delivering real value will be key to not just surviving, but continuing to grow and thrive in an increasingly competitive landscape.

Quentin: Developing a unique and personalized voice will become increasingly important – both for agencies themselves and for their clients. As more of the content people see becomes AI-generated, what will stand out is work that has a clear perspective and authenticity. Distinct visuals and thoughtful writing will be key to cutting through the noise.

Final Thoughts

What stands out across these perspectives is not just how fast graphic and web design is evolving, but how the definition of value is shifting.

Efficiency alone is no longer a differentiator – especially as AI continues to streamline production. Instead, agencies are being pushed to think more critically about how they work, what they deliver, and how they communicate their ideas. From clearer internal linking strategies to more authentic creative execution, the focus is moving toward depth rather than volume.

Looking ahead, the advantage will likely belong to teams that can balance speed with intention: using automation where it helps, but doubling down on originality, strong thinking, and a distinct point of view where it matters most.

Explore More Agencies

If you’re an agency, designer, or startup looking to boost your visibility, you can join Norobots and become part of our curated network of trusted businesses. If you’re a brand or client searching for the right partner, our platform helps you discover agencies, designers, and startups you can rely on. Browse the listings and find the right fit for your next project!

Digital Agency Project Management: Making Decisions and Managing Risks

Decision-making in digital agency project management is rarely straightforward. Sometimes the right choice is to pause, change direction, or even rebuild part of the work entirely. In other cases, the biggest challenge is simply recognizing early that a project is drifting off course.

In this installment of our series, we take a closer look at how agencies approach those moments in practice – with insights from Growth Hackers, a digital marketing agency focused on data-driven growth strategies, and Betelguise Web Design, a UK-based web design studio specializing in tailored website solutions for businesses.

When a Project Needs a Fresh Start

Even in well-structured digital agency project management, there are times when continuing forward no longer makes sense.

Have you ever had to rebuild or redo a project from scratch? What led to that situation?

Paul Griffiths, Web Designer and Proprietor at Betelguise Web Design:

Luckily, no. We place a strong emphasis on getting a full and detailed brief from the client before starting any work, along with maintaining consistent communication throughout the project. This helps avoid major misalignment, so a complete rebuild has never been necessary.

Jonathan Aufray, CEO at Growth Hackers:

Yes, a few times. It usually happens when we realize halfway through that the initial strategy isn’t going to deliver the results we promised. It’s not an easy decision, but rather than pushing forward with something that falls short, we choose to rebuild. In the end, it allows us to deliver work that actually performs, instead of just ticking boxes.

Knowing When to Change Direction

Sometimes the clearest signal that something is wrong appears before the project is finished.

Have you ever stopped a project mid-process because you believed the direction was wrong?

Paul: Yes. In one case, despite having a full brief, it became clear that a key service of the client’s business had been overlooked – something that was essential for strong SEO performance. We guided the client through the issue and adjusted the direction accordingly, and the project was ultimately completed to their satisfaction.

Jonathan: Absolutely. Continuing would have meant wasting time and resources for both us and the client. It’s always better to pause, reassess, and pivot than to finish something that doesn’t create real impact. For instance, we were developing a content strategy for a wellness brand that relied heavily on long-form articles. Early engagement data showed that their audience preferred short, interactive content. We paused the project, shifted to video and social posts, and engagement doubled within weeks.

The Decisions That Carry the Most Weight

Some choices naturally come with higher stakes – especially those that directly affect performance, visibility, and growth.

What type of decision in your work carries the most responsibility or risk?

Paul: Creating a client’s online presence carries a significant level of responsibility, as it directly impacts how their business is perceived and found. That’s why clear and ongoing communication is key, ensuring that all content and decisions stay aligned with the agreed brief and overall goals.

Jonathan: Decisions that impact a client’s budget or overall growth strategy carry the most weight. A single misstep can affect not just performance, but also trust. That’s why we take a careful, data-informed approach and consider all angles before moving forward with major decisions.

Handling Mistakes in Digital Agency Project Management

When something goes wrong, the response matters just as much as the problem itself.

How do you handle responsibility when a decision made by your team causes problems for the client?

Jonathan: We take ownership immediately and communicate openly about what happened. That includes outlining a clear plan to fix the issue and taking extra steps to make sure it doesn’t happen again. Ultimately, our reputation depends not on avoiding every mistake, but on how we respond when something goes wrong.

Unusual Challenges in Agency Projects – and How to Tackle Them

At times, projects come with unexpected constraints that challenge teams to think differently.

What was the strangest or most unusual requirement you had to design or build around?

Paul: One of the more unusual projects involved a site selling adult products, which required a completely different approach to SEO compared to typical B2B or B2C work. It meant carefully adapting strategies to reach the right audience while navigating platform restrictions and sensitivities, making it a unique and interesting challenge.

Jonathan: We once worked with a client who needed an ad campaign that completely avoided using any of their brand colors because they were doing a very niche market test. It was an unusual constraint, but also a creative challenge. Finding a way to make the campaign effective within those limits ended up being a really fun and rewarding exercise for the team.

Final Thoughts

Project work rarely follows a perfectly linear path. From deciding when to start over to adapting strategies mid-process, the ability to make informed decisions is what keeps projects on track.

While every agency approaches workflow and decision-making differently, the common thread is clear: strong communication, flexibility, and a willingness to adjust course when needed are essential for long-term success. In an environment where priorities can shift quickly, these principles help agencies maintain both project quality and client trust.

Explore More Agencies

If you’re an agency, designer, or startup looking to boost your visibility, you can join Norobots and become part of our curated network of trusted businesses. If you’re a brand or client searching for the right partner, our platform helps you discover agencies, designers, and startups you can rely on. Browse the listings and find the right fit for your next project!