OrgOrg Reimagines the Modern Workplace With a Productivity Suite Built on Google Workspace

OrgOrg, a Y Combinator-backed startup founded by serial entrepreneur Wayne Crosby, is rolling out a new generation of organizational productivity tools designed to keep teams healthy and aligned as they scale. Positioned as a natural extension of Google Workspace, OrgOrg’s suite of applications helps companies of every size collaborate more effectively and move faster.

Crosby is no stranger to building enduring software. His first startup, Zenter, joined the Winter 2007 YC batch before being acquired by Google, where it became Google Slides. Crosby then spent a decade at Google, contributing to core products including GSuite, Sign-In with Google, Google+, and Applied Machine Intelligence. In 2016, he founded Humu, a people-analytics and behavioral-change platform that was acquired by Perceptyx in 2023. He has also served as a visiting partner at Y Combinator for the S23 and W24 batches. That experience — seeing the operating systems of thousands of companies from the inside — directly informs OrgOrg’s product roadmap.

The initial OrgOrg suite includes “Go links,” a lightweight internal URL shortener that lets any employee name a link in plain language so teammates can jump directly to the systems that matter most. Rather than hunting through bookmarks or Slack threads, employees can simply type go/sales, go/production, or go/anything-you-want and land where they need to be. Another flagship app, Profiles with Personality, enriches the standard directory experience inside Google Workspace, turning static employee records into dynamic people pages that surface context, teammates, and work history. The overall goal is to make collaboration frictionless without asking organizations to rip and replace the tools they already love.

Founded and based in Los Altos, California, OrgOrg joined the Summer 2024 YC batch and is currently a two-person operation. That small footprint belies significant ambitions: the company is targeting the long-neglected segment of “internal operating system” tooling, where large enterprises often cobble together dozens of SaaS products, wikis, and spreadsheets. By anchoring directly to Google Workspace, OrgOrg is betting that distribution and familiarity will accelerate adoption inside companies where IT budgets and attention are scarce.