SOUP Agency
SOUP is an independent, senior-led digital marketing agency headquartered in Sydney, with offices in Melbourne and Brisbane. Founder and CEO Katya Vakulenko started the agency in 2019 without investors or business partners, and it has grown through client results. Today, a team of 17 specialists has helped more than 200 brands grow, from global product companies and national retailers to fast-growing Australian businesses.
The agency plans strategy, SEO, paid media, social, content, email and CRM as one connected plan. Services include technical, local and eCommerce SEO, AI search and GEO for visibility in ChatGPT, Perplexity and Google AI Overviews, Google Ads, paid social on Meta, TikTok and LinkedIn, organic social and influencer marketing, Klaviyo and HubSpot email and CRM, and in-house photo, video and UGC production. SOUP also supports brands with go-to-market strategy when launching into a new market.
SOUP works with eCommerce, lead generation and service businesses across food and beverage, home and technology, B2B, finance and insurance, fashion and retail, education, beauty and health and fitness. Clients can bring the team in for a single channel or work with SOUP as an extension of their in-house marketing team, with reporting tied to revenue, leads and cost efficiency.