DesignScout

DesignScout is a full-service Chicago branding agency that has crafted brands for founder-driven businesses from launch to exit since 2003, with a team it calls the troop. Its philosophy is to banish boring brands by rooting everything in strategy, delivering end-to-end services that include brand strategy, branding, website design, social media and email design, packaging and art pack design and experiential design. The agency specializes in restaurant branding, service business and B2B branding, winery and spirits branding, consumer packaged goods and family-focused brands such as daycare, tutoring and enrichment programs. The team has worked with organizations including Cooper’s Hawk Winery and Restaurants, Protein Bar and Kitchen, Metropolis Coffee, JLL, Aria Group, Chicago Union Station, the University of Chicago, Goddess and the Baker and Wastenot Compost. A client reports a 40% sales increase after a decade in business following a rebrand, and others praise its insight into storytelling and strategy. DesignScout also offers resources through its insights blog and a charity referral program. Owners who want a brand that reflects their story, attracts best-fit customers and supports growth can contact the studio to plan a rebrand or a new launch.

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