Kuli Brings an AI Agent to Influencer Marketing, Cutting Campaign Launch Times Four-Fold

Kuli, a Y Combinator Spring 2026 company, is rebuilding the AI influencer marketing stack around a single agent that actually watches social video content the way a seasoned marketer would. Where legacy platforms hand marketing teams yet another searchable database and a CRM, Kuli positions itself as the orchestration layer that takes work off their plate – helping teams at consumer giants like Supercell, Disney, and Havas launch campaigns roughly four times faster than they could before.

Influencer marketing has grown into a multi-billion-dollar category, but the tooling has not kept up. For the last decade, the standard workflow has meant stitching together creator databases, analytics suites, outreach tools, and spreadsheets – with the most important work, understanding what a given video actually says and whether it fits a brand’s context, left entirely to humans. Kuli’s agent sits in front of all of that, ingests social video at scale, and reasons about content in the language of the brand. Marketers ask it to scout creators for a launch, profile competitor campaigns, surface emerging trends, or diagnose why a recent post over- or under-performed, and it returns answers grounded in the actual footage.

“Previous platforms gave marketers more tools, more tabs, and more spreadsheets. Kuli replaces all of that with one agent you orchestrate,” said Michael Hodara, Co-Founder and CEO of Kuli. “One marketer with Kuli does what agencies currently bill fifty thousand dollars a month to handle manually.”

Hodara is unusually well-prepared to build that product: before starting Kuli, he led AI and data science across Aircall’s go-to-market organization, where he built the systems that dynamically allocated more than $20 million in annual paid-ad spend. Earlier, as an ML engineer trained at EPFL, he led a 40-person consulting organization that grew revenue 50% to €350,000 across more than 100 clients and was recognized as Europe’s top Junior Enterprise.

Co-Founder and CRO Jonathan Hassan runs the commercial side of the company. He brings six years of enterprise advisory experience from KPMG, where he worked with clients on mergers and acquisitions, and now leads sales and business operations at Kuli. His role is telling of how the company thinks about its market: Kuli is not a self-serve tool for solo creators. It is built for in-house marketing teams at the world’s largest consumer brands, where decisions about creators, narratives, and spending get scrutinized with the same rigor as any other line of the marketing budget.

The product’s defining capability is that it watches content rather than merely indexing metadata. That lets Kuli reason about nuance – how a creator frames a product, which cultural references land, how a brand safety issue might emerge – and connect those observations to performance outcomes. Teams using Kuli’s AI influencer marketing agent describe the resulting workflow less as “using a tool” and more as “delegating to an analyst,” with campaigns, trend briefings, and competitive deep-dives generated on demand rather than commissioned from an agency.